Eliot Caldwell Studio emerged from a deep connection to place, family, and the traditions that shaped them. Rooted in the landscape of Las Tuzas—her family’s ranch in New Mexico—the studio draws from generations of history where Spanish, Mexican, Texan, and Southwestern influences converge.

Materia developed the strategic narrative, visual and verbal identity, and digital presence for the studio, grounding the brand in Eliot’s personal story and cultural heritage. From campaign photography and film to social strategy, content development, and e-commerce design, the project established a cohesive foundation for the launch of her first collection and the evolution of her creative practice.