KNOWN WORK
Known Work takes its name from Georgia O’Keeffe’s reflection on “making the unknown known.” The studio was created to bring a longstanding design practice into public view, beginning with Perceptions, its first collection of sculptural furniture and objects. Materia developed the brand’s narrative, visual identity, website, campaign imagery, content strategy, and launch.
During Mexico City Art Week 2024, Materia curated SCULPTED, an exhibition placing Known Work’s collection among thirty monumental columns carved by Mexican artist Jorge Yázpik from native wood and volcanic stone. The furniture was shown in close proximity to the sculptures, allowing connections in material, weight, and form to emerge between the two bodies of work.
AREAS OF WORK
Narrative & Positioning
Identity Systems
Digital Experience
Campaign Direction
Exhibition & Activation
YEAR
2024
WEBSITE
Objects rarely exist alone. They are understood through story, context, and the cultural conversations that surround them.
The exhibition opened with a private dinner held among the works. Chef Jodi Moreno prepared the menu, which was served on plates and with cutlery designed by Yázpik. Even the smaller details became part of the installation. After dinner, Known Work’s poured-glass Perceptions Catchall was used as an ashtray for an after-dinner smoke. Guests stayed around the table as the evening continued through conversation about art, design, and making.
