Work in Progress began as a highly specialized manufacturing partner serving architects, interior designers, and design-led projects. As the company evolved, it required a brand capable of communicating both the depth of its technical expertise and the value of its collaborative approach.

Materia partnered with Work in Progress to develop a new strategic narrative, verbal identity, visual identity, content framework, and digital platform. The resulting brand translates a complex technical offering into a clear and accessible experience, positioning the company as both a trusted manufacturing partner and a valuable contributor to the design process.